We deliver reliable intelligence.
Taproot builds local news and information products that help people and organizations get oriented without the noise.
We are building what comes next in local media, to help communities understand themselves better.
Who we are
Product builders at the intersection of technology and journalism.
We combine journalism, product thinking, and technology to make local information easier to understand and use.
What we do
Reliable intelligence for the communities we serve.
Taproot Edmonton
Our award-winning digital publication for and about the Edmonton region.
Spotlight
A briefing service that helps organizations pay attention to the communities they serve.
Partnerships
Advertising, sponsorship, and collaborations that lead to positive outcomes.
High-quality, trustworthy information
We publish original stories, podcasts, and other local information products.
People and organizations in our community
We reach the smartest, most engaged people in the Edmonton region.
QCJO, LION Publishers, and Press Forward
We are connected to the independent journalism ecosystem.
Award-winning local journalism
Our work has been recognized for its quality and impact on the community.
Our story
Building what comes next in local media.
Taproot Publishing was founded in 2017 by Mack Male and Karen Unland after years of work and conversation about the future of local journalism in Edmonton.
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